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E-Commerce Network
Paid for by FOMIN -
BID- FIA
General Objective
Expand the
commercialization of agricultural, fishing and artisanal products of small
producers within Ecuador, contributing to improve
their competitiveness in the global marketplace by streamlining and optimizing
current relationships and by developing new diversified ones.
Specific
Objectives
Unroll a pilot
program to introduce new commercial tools based in digital images and
electronic, online catalogs allowing an affordable and profitable new enterprise
for small producers.
Strengthen the
commercial capacity of the producers through improving the manner of
presentation of their products so that the demands of the global market may be
satisfied by taking advantage of new and powerful technological tools and
enhancements.
Key Elements of the
Project
Development of a toolbox of technology assets to facilitate
the creation of online, electronic catalogs.
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Establishment of a network of agricultural, fishing and
artisanal organizations. 
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Affording of technical assistance to organizations in the
areas of: management, design, marketing
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Give rise to a tech unit responsible for network and
logistical assistance to all organizations in terms of
E-Commerce.
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Design promotional mechanisms and tools to process and
relay the results of electronic marketing campaigns.
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Implement a training and technical assistance plan for
the improvement of processes.
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Regular trademarking, patenting, and registering of
products.
The Benefited Groups
They are 13
organizations of agricultural, fishing and artisanal producers, made up of
peoples of different ethnic cultural backgrounds from the Andean, coastal and
rainforest regions of Ecuador. These
registered entities have various years of experience in production and
commercialization.
Their work is
at the heart of the economic development of their communities and cities through
social undertakings that generate work, hope, education and a culture of caring.
The level of
technology of production is appropriate to the particular community and
preserves traditional practices and methods. The wares produced are renowned for
their quality and constant innovation in both the national and international
economy.
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E-Commerce Network
